About Hartline Holdings

A direct lending partner committed to your financial success

Who We Are

Hartline Holdings is a direct lender specializing in flexible financing solutions for businesses and individuals. Based in Sarasota, Florida, we bring personalized service and industry expertise to every lending relationship. Unlike traditional banks or brokers, we make our own lending decisions and fund our own loans, which means faster approvals and more flexible terms tailored to your specific situation.

Our approach is built on understanding that every borrower's needs are unique. Whether you're expanding your business, purchasing investment property, or need bridge financing for a time-sensitive opportunity, we take the time to understand your goals and structure solutions that work.

What We Do

We provide direct lending solutions across multiple categories including business loans, real estate financing, and bridge loans. Our streamlined process and direct decision-making authority allow us to move quickly while maintaining the highest standards of service and integrity.

Our Mission

To provide accessible, transparent, and flexible financing solutions that empower businesses and individuals to achieve their financial goals. We believe lending should be a partnership, not a transaction.

Our Advantage

As a direct lender, we control the entire process from application to funding. This means fewer delays, more flexibility, and the ability to customize terms that make sense for your unique situation.

Our Core Values

Integrity

We operate with complete transparency and honesty in every interaction. No hidden fees, no surprises.

Responsiveness

We understand that timing matters. Our streamlined process ensures quick decisions and fast funding.

Flexibility

One size doesn't fit all. We customize terms and structures to match your specific needs and situation.

Partnership

We view our clients as long-term partners. Your success is our success, and we're invested in your growth.

Leadership

Hartline Holdings was founded on the principle that lending should be relationship-driven, not transaction-driven. We bring decades of financial expertise and a commitment to personalized service to every client relationship. Our team understands the challenges businesses and individuals face when seeking financing, and we've built our processes to be efficient, transparent, and focused on your success.

Jeffrey Hartline
Owner & Principal